With our online delivery brands, there are no walk-in or phone orders. Instead all orders are placed through an online ordering system which could be on one of the main platforms (Ubereats, Justeat, deliveroo), or direct from an online ordering page. This helps to streamline operations and keep order management efficient.
Let us focus on bringing in orders, delivery and order management, leaving you to focus on running your kitchen!
Example scenario:
Average order value £20.85
Daily orders 20
Open 7 days a week
£20.85 x 20 (x30 days) = £12,510
The rise of virtual restaurant brands has brought about a significant transformation in the food delivery industry. These brands, also used in ghost kitchens or cloud kitchens, have disrupted traditional dining experiences and established themselves as key players in the evolving landscape of online food delivery.
Virtual food brands are unique in that they exist solely in the virtual realm, without any physical restaurant locations. Instead, they operate from centralised kitchen spaces, often referred to as ghost kitchens or cloud kitchens.
These establishments focus on preparing delicious meals to be delivered straight to customers’ doorsteps. By removing the need for a traditional dine-in setting, virtual food brands are able to streamline their operations and concentrate solely on the quality and convenience of their offerings.
1. Select the brand which aligns best with your kitchen.
2. Get started with the onboarding process online.
3. Start preparation to launch with our virtual training.
4. You are now ready to start taking orders on your orderpad.
Our virtual restaurant brand is designed specifically to showcase the Red Doner Kebab. Because the menu is built entirely around this product, the brand is available exclusively to our active stockists. By stocking the kebab, you unlock the right to operate the virtual brand and tap into a new stream of delivery revenue.
A virtual restaurant brand (also called a ghost kitchen brand) is a delivery-only food brand that exists on platforms like Just Eat and Uber Eats, but is cooked from an existing kitchen – like yours.
Customers see a separate brand name, logo and menu on the apps, but all food is prepared in your current restaurant/takeaway using your existing equipment and staff.
No. Your main restaurant brand stays exactly the same.
We create additional online-only brands that run alongside your existing listing on Just Eat/Uber Eats. Customers see them as separate restaurants, but you simply receive more orders through the same kitchen.
Customers see a separate brand name, logo and menu on the apps, but all food is prepared in your current restaurant/takeaway using your existing equipment and staff.
In most cases, no. We design each virtual brand to:
Fit your current kitchen layout
Use equipment you already own
Overlap with ingredients you already stock
If any extra equipment would genuinely help, we’ll discuss it upfront and keep it minimal.
This depends on your location, competition, capacity and opening hours, but the goal is to turn your underused kitchen time into a significant new income stream.
During your free kitchen audit, we’ll look at your area and give you an honest, realistic range of what’s achievable – not inflated promises.
Once we’ve:
Completed your kitchen audit
Chosen the right brands for your site
Agreed terms
…we can usually launch your first brand within 7–14 days, depending on how fast the delivery platforms approve the listing.
We do.
We take care of:
Creating the new brand profiles
Uploading menus and prices
Adding photos and descriptions
Optimising listings for visibility and conversions
You don’t have to deal with any of the technical setup or marketing side if you don’t want to.
Part of our onboarding is a capacity check. We look at:
Your busy periods
Staff levels
Equipment limitations
We then:
Adjust brand opening hours
Limit order volumes if needed
Choose menus that your team can execute quickly
Our goal is to increase your revenue without overwhelming your kitchen.
Often, no extra staff are needed, especially if your kitchen has quiet periods.
If you’re already at maximum capacity during certain times, we can:
Only run the virtual brands at off-peak times, or
Launch with limited hours and scale up as you grow
We’ll tailor it around what your team can comfortably handle.
You do, as you normally would.
We design menus to:
Use many of the ingredients you already buy
Keep new items simple and easy to source
Maintain healthy margins for you
We can also help you plan portions and ordering so you reduce waste while maximising profit.
We generally work on a commission or revenue-share model, meaning:
No large upfront setup fee (in most cases)
We only earn when you earn
Our percentage and terms are agreed clearly before you start
Because we’re paid from the extra orders we generate, our incentive is to grow your revenue, not just “set and forget”.
Yes.
We don’t believe in trapping you in long, painful contracts. If a brand doesn’t perform or you simply want to change direction, we can:
Replace it with another concept, or
Phase it out with reasonable notice
You stay in control of your kitchen at all times.
The first step is a free, no-obligation kitchen revenue audit.
We’ll:
Review your current setup and local area
Check what kind of brands could work best for you
Give you an honest view of the potential upside
If it’s a good fit, we move forward. If not, you still get valuable insight into how you could improve your delivery performance.
